The goals of the 2020 Fall Marketing Campaign at California State University, Dominguez Hills are to: refresh visuals, surge enrollment, increase enrollment in less popular majors, increase knowledge about donations, boost social media interaction, and increase recognition nationwide.

 

This was implemented by designing brochures, postcards, Los Angeles area metro ads, digital ads, social media posts and an updated website at csudh.edu/explore.

 

This year’s campaign is focused on what you can “Be” at CSUDH. “Be the Innovator, Be the Inspiration, Be the Trailblazer, Be the Investigator, Be the Explorer, Be a Toro”.  The imagery was shot by the campus photographer giving a full 360 view of the student in order to produce more vibrant imagery of the students engaged.

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© California State University, Dominguez Hills